New work is coming in all the time, and you'll never have
time to figure out this web stuff. You know it's important, but how
are you going to get a handle on it?
It's your job to make sure the client or company gets great
results, and you need to make the website as good as the rest of your
The web isn't like other media, you know that, but you're
just not sure how to make the best of it. You know what you don't like,
but how do you figure out what is good and will work for your client
or company? How do you avoid costly and embarrassing mistakes?
Everyone looks to you for great results. You need to score
on this one too, but it isn't that easy. What is the web good for?
Your art director isn't a web expert and doesn't want to
be. You don't have any programmers, and your writers can do great copy,
but writing for the web is different.
Most design companies don't really know much about delivering
effective websites. Usability? What's that? They're expensive, and you
might end up with something that nobody's happy with. And can they really
understand your client like you and your associates do?